Mike Bifulco
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Oh, hello

I'm a technologist, a designer, and a creator of things. I started this as a place to put together my thoughts on things that I think deserve a bigger stage than my twitter or GitHub.

I work at Google -- but the things I post here are my own, and don't necessarily reflect Google's views or opinions.

LATEST POSTS

Why no one talks about the best marketing campaign in history

The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant compettive advantage.

The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant compettive advantage.

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Help your users when your web app crashes

This post came from my work on Surviving Other People's APIs.  I've been working on a chapter on Async - the content below came from that writing, but doesn't quite make sense in the context of the book.  I didn't want to scrap it entirely, so it's found its way into a blog post.  I'd love to know what you think!

This post came from my work on Surviving Other People's APIs. I've been working on a chapter on Async - the content below came from that writing, but doesn't quite make sense in the context of the book. I didn't want to scrap it entirely, so it's found its way into a blog post. I'd love to know what you think!

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Introducing Pistola - Building a passion project with radical transparency

If you follow me across the various other social networks I use, you'll likely stumble across my passion for cycling. For the past 8 or so years, road cycling has been my primary form of exercise. I love cycling; it keeps me sane, and helps me live a healthier life, while seeing the world. If you haven't been on a bike recently, you should give it a shot - I can't recommend it enough.

If you follow me across the various other social networks I use, you'll likely stumble across my passion for cycling. For the past 8 or so years, road cycling has been my primary form of exercise. I love cycling; it keeps me sane, and helps me live a healthier life, while seeing the world. If you haven't been on a bike recently, you should give it a shot - I can't recommend it enough.

Read more →

More great resources

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Disclaimer: 👋🏽 Hi there. I work as a Developer Advocate at Google. Content on this site contains my own opinions, and does not necessarily reflect the views of my employer.